Spotify added 19 million MAUs this past quarter, our largest Q2 in history, and much of this growth is coming from Gen Zs (particularly in Latin America). Winning with Gen Zs and providing advertisers insight and access to this must-win audience. We spoke with Teenager Therapy podcast co-hosts Kayla Suarez and Thomas Pham, and JUV Consulting Founder and CEO Ziad Ahmed about our Culture Next report and how Gen Z is listening and creating on Spotify. At Spotify Beach, we celebrated globe trotting audio content like Batman Unburied and discussed the need for representation in audio through the lens of our Outside Voices series. Spotify Advertising proudly took home two Gold Lions in the B2B and Audio and Radio category for our campaign, A Song for Every CMO. Audio was celebrated at Cannes Lions this year, with more submissions in the Radio + Audio categories than ever before.

We’re seeing the love for audio reaffirmed throughout the advertising industry. Expanding in the audio space, our acquisition of Findaway marks our entrance into audiobooks, and our acquisition of Sonantic, an AI based text to speech technology signals exciting innovation in the audio space. Why? Because audio is differentiated from all other media in that it truly immerses people and reaches them everywhere. Our CEO Daniel Ek remains bullish on building the world’s #1 Audio Network. Here are the top highlights from Q2, featuring opportunities for advertisers on Spotify: 1.

Ad supported revenue in turn grew 31% YoY, and we have an optimistic outlook for even more growth in the future, due in large part to audio being so differentiated from other mediums and the investments we’re making in new solutions and measurement capabilities.Īs we move further into 2022, Spotify Advertising’s mission remains the same-to modernize audio advertising globally in order to deliver greater impact for advertisers, while fueling growth for creators and publishers. The platform now has 433M MAU globally (up 19% YoY), of which 256M are ad-supported MAU (up 22% YoY). We had a very strong quarter, building on the momentum and success we’ve seen over the past four consecutive quarters.

This week, Spotify released our second quarter 2022 financial performance.

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